After reading my post about Social Media Douchebags, my friend Red sent me an article from Business Insider Australia titled “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet”. A lengthy title for a lengthy post. In essence, the post describes how the copy for a single …
A few years ago I sat in on a social media presentation from a well known (in Auckland/NZ) Social Media Expert. This presenter was invited to review our brands (7 commercial radio stations), make recommendations and give examples for furthering these brands online (followers, engagement, driving traffic to websites). What we sat through was more …
My contacts are at best, disorganised. An automatic email signature, in plain text, which lists direct dial and alternate phone numbers, alongside the position and company of the sender is my first port of call when my contacts list fails me. Perhaps a little more information than that. I disagree with an email signature which …
Also for Monteith’s Single Source, kiwi director Zoe McIntosh is putting together a documentary about the process of producing craft beer. The documentary will be released on the site in eight parts, which will eventually be presented together as a short film – possibly by the time next year’s NZ Film Festival rolls round. This …
We just put another site live today. This is for Monteith’s Single Source, a new craft beer which they have just launched today – it’s only available online, and by the bottle in the 29 Craft Bars from Friday. Things I have learned from temporarily wearing my Project Manager hat again: It’s really satisfying sticking …