social media strategy

Reflections on “the Tweet that took 2 months”

by AntheaRegular May 28, 2014Comments are Disabled

After reading my post about Social Media Douchebags, my friend Red sent me an article from Business Insider Australia titled “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet”. A lengthy title for a lengthy post. In essence, the post describes how the copy for a single …

Social Media Douchebag

by AntheaRegular May 25, 2014Comments are Disabled

A few years ago I sat in on a social media presentation from a well known (in Auckland/NZ) Social Media Expert. This presenter was invited to review our brands (7 commercial radio stations), make recommendations and give examples for furthering these brands online (followers, engagement, driving traffic to websites). What we sat through was more …