If Auckland’s lost it’s shine since the reveal of the new logo concept, perhaps Liam Finn’s guide to Auckland will inspire you.

Produced by 100% Pure New Zealand and MTV, the video is part of a campaign for Tourism New Zealand to showcase the “real New Zealand” through the eyes of New Zealand artists.

From MTV Australia:

‘MTV’s Guide to New Zealand’ gives an intimate look at the personal, home-grown experiences of some of the best Kiwi-born music talent from the last decade, including internationally renowned rapper Scribe, punk-rockers the Mint Chicks, and Liam Finn.

The presentation of this video by new TNZ Chief Executive, Kevin Bowler, was my favorite part of yesterday’s Tourism Auckland Update conference.

10 Years Young – celebrating ten years of 100% Pure New Zealand

Link: 10 Years Young – celebrating ten years of 100% Pure New Zealand

Tourism New Zealand this year mark the tenth anniversary of the launch of the 100% New Zealand campaign.

The Ten Years Young site features movie clips and imagery, stories and interviews with key players in the history of the brand.

It was created by Terabyte, and marks a milestone in what is sure to be an even longer list of sucesses over the coming years.