Reflections on “the Tweet that took 2 months”
After reading my post about Social Media Douchebags, my friend Red sent me an article from Business Insider Australia titled “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet”. A lengthy title for a lengthy post.
In essence, the post describes how the copy for a single tweet is drafted, pitched, the media (image) designed, and the thorough approval process that accompanies the tweet before it’s born as a published piece of content.
As Business Insider Australia presented it, “Here’s the tweet that took two months:”
— President Cheese (@presidentcheese)April 30, 2014
Now I don’t think it’s very kind on Huge, the agency who produced this lil’ labour of love, to present it quite so disparagingly.
The average internet-savvy, social media invested reader would probably roll their eyes at the content, “45 days?! For that?!”. Indeed, a quick search shows me the internet is full on hating on the tweet that took two months.
So what’s “wrong” with it? Why might the content be what it is? Let’s have a guess, but first let it be known that I totally get where Huge is coming from and I don’t roll my eyes at this tweet or the fact it took two months’ gestation.